"Measurability is the hallmarkof targeted marketing programmes."
Gary Hennerberg
Useful & pro-active reporting
When you outsource such a critical function as customer contact and/or fulfillment, it is vital that you have accurate and timely reports, both to help you manage your business, and to feel confident that your provider is doing their job. Equally, you want the reports to give you usable information, not a sea of numbers.
We will discuss with you exactly what data you need and how often. We’ll arrange for reports to come into your email inbox at regular intervals. This happens automatically – you won’t have to chase us.
The type of reports you’ll receive can include:
- Numbers of calls – per day, per week or per month to each 0870 number
- Call profile – number of calls received through the day by hour
- Number of catalogues despatched
- Number of orders despatched
- First pick availability
- Number of returns and refunds processed
- Weekly sales and stock (“WiSS”)
- Number of orders or calls for each source code
In addition, we are able to do bespoke analysis of any part of the operation. For example, you may want to identify bestsellers and slow moving stock (sometimes called SKU velocity) in order to improve your buying function.
Alternatively, you may wish us to capture a significant piece of customer data, to improve your marketing activity, and then report on the results. With a small change to our system, this is a simple process.